I very rarely have a rant on here but I am going to today.
I live in a nice little suburban town on the outskirts of London. We have lovely local shops that are in walking distance and cover all your needs - except one - decent YARN! There is a little department store that carries a few balls of yarn, mostly acrylic but at least it's something.
Then there is a shop that sells yarn and blinds and all sorts of bits and pieces. Again the yarn is mostly acrylic! When you go in the shop it's a total mess and the window display is pathetic at best, it's hardly inviting. The worse thing is that it's more often shut than open, as was the case today, which is really annoying because I am rarely around in the day.
I spoke to the owner once about the shop as a business, but she is clueless. She told me she buys in acrylic mostly because that's what the old ladies buy - fine - but what about trying to entice a new generation to take up knitting and crochet? How about a window display based on the gorgeous crochet makes on Attic 24? What about modern knitted garments in the window rather than little old lady knits and dreadful kids jumpers? When I mentioned Ravelry she didn't have a clue what I was talking about. At present she is continuing the stereotype of knitting and crochet being for old ladies.
As a teacher in a secondary school I know there are lots of young ladies who have been taught to knit and crochet by older relatives. Some wear scarves to school they have made. What about trying to entice them in? A little display of quick and easy festival knits would be good. It is a massive shop so what about having a little seated area with a pot of coffee on the go?
I want to be Alex Polizzi and go in and fix the shop - not for the owner but because I would love a fantastic LYS.
Oh well - dream on!